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| Re: NY Mets decline to buy naming rights to Willets Pt station (756827) | |||
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Re: NY Mets decline to buy naming rights to Willets Pt station |
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Posted by BrooklynBus on Sat Mar 14 12:48:11 2009, in response to Re: NY Mets decline to buy naming rights to Willets Pt station, posted by Marc A. Rivlin on Fri Mar 13 17:46:14 2009. I believe you are correct. Years ago I don't think they gave it a second thought. But the attitude changed once, the names of public venues started being changed to the names of huge corporations for hefty fees. The MTA figured they have something valuable here (the names of subway stations) so why give them away for free, why not charge for the privilege? (Even Channel 4 sold its Sports segment to Verizon. Now it's the Verizon Sports Desk, with their logo plastered on screen during the entire broadcast. I sure hope this doesn't start to catch on.)I would not say that attitude is necessarily wrong. It may be smart business practice. But it gets ridiculous when you start asking these corporations to actually pay to run the service to their sites. I previously stated that the MTA has not asked the Mets to pay to operate extra subeay specials because hat would be wrong. But I remember when Ikea was talking about building a new store in Red Hook and people were asking for bus route extensions, the MTA did suggest that they would only extend routes if Ikea chips in to help pay the additional operating costs. I sure hope that is not what eventually happened and the MTA retaliated before extending routes there, because that would have set a very dangerous precedent. |
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