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| Re: NY Mets decline to buy naming rights to Willets Pt station (756521) | |||
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Re: NY Mets decline to buy naming rights to Willets Pt station |
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Posted by Marc A. Rivlin on Fri Mar 13 17:46:14 2009, in response to Re: NY Mets decline to buy naming rights to Willets Pt station, posted by Chris R16/R2730 on Fri Mar 13 12:34:39 2009. If I had to hazard a guess, I'd day that the current regime at the MTA has decided to handle these naming/renamings either a) on a case-by-case basis and decided to hit up the Mets and CitiGroup for cash or b) that the inclusion of CitiGroup's brand in the name was over some line that they've drawn without there being compensation. The reasoning for the latter is that "CitiField" publicizes both the sports venue and the financial institution. If there are going to be signs for the ballpark with the name "CitiField" on them, that's not the same advertising value to CitiGroup as renaming the station itself. They may just as well put signs up saying "Mets ballpark." I think people will find the place regardless.I also think that in the context of the MTA's budget crisis, low public opinion about financial institutions, especially CitiGroup, and a resentment of corporate sponsorships of sports venues, the MTA did not want to just give away to CitiGroup something of value, especially if there was an alternative name for the stations that could satisfactorily inform the public. |
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