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| Re: All The Power: Sam Adams Pulls Out Of St. Patrick's Day Parade (1164857) | |||
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Re: All The Power: Sam Adams Pulls Out Of St. Patrick's Day Parade |
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Posted by Fred G on Sun Mar 16 03:43:02 2014, in response to Re: All The Power: Sam Adams Pulls Out Of St. Patrick's Day Parade, posted by Fisk Ave Jim on Sat Mar 15 21:23:42 2014. Do you think a bar owner who sells a lot of Sam Adams is necessarily going to pull it off the taps either? I don't necessarily agree with how some of you are connecting the dots between Irish bars and the St. Paddy's day parade in Boston. Maybe the bars in Boston along the parade route but not every single bar is pulling Sammy off-the-shelf.I did a Google search for widespread banning of Sam Adams on the St. Patrick's Day in reaction to this but didn't really find any evidence of widespread banning in reaction to the Boston beer Company's decision. I did find that Heineken has joined the Boston beer Company in pulling their sponsorship of the parade. Again, big companies like this don't make decisions like that without running the numbers first. If they can present the stockholders with solid evidence that it will boost sales or even not affect sales then they're good to go. Your pal, Fred |
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