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Re: All The Power: Sam Adams Pulls Out Of St. Patrick's Day Parade

Posted by Fisk Ave Jim on Sat Mar 15 21:23:42 2014, in response to Re: All The Power: Sam Adams Pulls Out Of St. Patrick's Day Parade, posted by AlM on Sat Mar 15 21:07:32 2014.

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"The CEO of Sam Adams obviously thought this was the best way to sell beer."

You don't have to be a marketing specialist to know that if fewer outlets sell your product, you are going to lose money. Thats just common sense. There is no upside for beer companies to get involved or take sides in social issues such as this.

Both sides get thursty. Market your product to consummer needs rather than consummer idology.

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