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NYT: NYCT using ads that cover windows; many riders concerned

Posted by trainsarefun on Tue Dec 16 14:51:08 2008

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the new look, photo by NYCT:



story:

December 16, 2008, 11:43 am
Subway Window Ads Alarm Some Riders
By Jennifer S. Lee

The Metropolitan Transportation Authority continues to find new ways to rent its subway real estate to advertisers. Joining the tunnels, station stairs, columns, subway insides, subway outsides, station turnstiles: subway windows.

As Gothamist pointed out last week, red Coca-Cola ads are now covering a number of subway windows, as part of a 30-day pilot program. They are being used on a single eight-car A train where four of the cars have ads covering their large windows (though not their door panes). None of the windows on the other four cars are covered.

Despite the M.T.A. budget shortfall, transit officials say that advertising revenue is not the main motivation for the program. Instead, the sprawling ads have a practical purpose. The first is to reduce what officials call “scratchiti,” or scratched graffiti on the windows.

Scratchiti has become more popular over the past decade as more cleaning agents were developed to fight traditional graffiti. Scrachitti is a major vandalism problem in the subways, costing the system more than $2.5 million a year to replace the glass and covering it with protective Mylar. One man was arrested last month for scratchitti after he was caught in the act by a cameraphone.

Paul J. Fleuranges, a spokesman for New York City Transit, said the agency hoped that the film, called Scotchcal, would cut down on the frequency of scratchitti. The vinyl graphic film, made by 3M, is widely used to wrap buses, because a it allows a full image to be printed on the outside, while the little perforated holes allows people (in theory) to look outside.

The other benefit transit officials are hoping for is that the film will save on energy costs, as the covered windows reduce the amount of hot sun that enters subway cars.

“The car equipment people have for a long time sought to use tinted windows in an attempt to cut down on that ’sun soak’ effect; just like tinted windows reduce the warmth of the sun on a passenger vehicle and help keep the car cooler and assist in the A.C. cooling the car more efficiently,” Mr. Fleuranges wrote in an e-mail message.

Of course, this aspect of the pilot, given that it is December, will be harder to test.

Mr. Fleuranges said the pilot program is actually free to the M.T.A., because Coca-Cola paid for the ads, and CBS Outdoor, which handles subway advertising, threw in the labor.

This Coca-Cola window ad campaign — which started last week — has caught the attention of bloggers, and at least one rider wrote an alarmed letter to the M.T.A. (Others have ranted about the decrease in light in the cars.)

And because you can see out of the windows but not necessarily into the car, a number of people have pointed out the potential security hazards. It seems like a fertile place to get mugged if you are the only one in a subway car late at night. How will the police know to rescue you?

Mr. Fleuranges said that the Police Department’s transit bureau had been involved in pre-pilot discussions and had viewed the material after it was applied. An e-mail message to the Police Department on the topic has not yet been returned.

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(721282)

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Re: NYT: NYCT using ads that cover windows; many riders concerned

Posted by BrooklynBus on Tue Dec 16 15:22:10 2008, in response to NYT: NYCT using ads that cover windows; many riders concerned, posted by trainsarefun on Tue Dec 16 14:51:08 2008.

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Would doing only one window per car cut down on the complaints? Just a thought.

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(721288)

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Re: NYT: NYCT using ads that cover windows; many riders concerned

Posted by R PansePCC on Tue Dec 16 15:32:05 2008, in response to Re: NYT: NYCT using ads that cover windows; many riders concerned, posted by BrooklynBus on Tue Dec 16 15:22:10 2008.

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That sounds reasonable.

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(721289)

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Re: NYT: NYCT using ads that cover windows; many riders concerned

Posted by BMTLines on Tue Dec 16 15:32:55 2008, in response to Re: NYT: NYCT using ads that cover windows; many riders concerned, posted by BrooklynBus on Tue Dec 16 15:22:10 2008.

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Probably not - on the elevated structures people do like to look out the window especially on the R 44 and 46 type cars. In spite of MTA's statements to the contrary it does impair visibility especially with people who have less than perfect vision.

This is a perfect example of the cure being worse than the disease. Scratchiti is a problem but this solution just makes it worse.

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(721290)

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Re: NYT: NYCT using ads that cover windows; many riders concerned

Posted by Hank Eisenstein on Tue Dec 16 15:34:34 2008, in response to Re: NYT: NYCT using ads that cover windows; many riders concerned, posted by BMTLines on Tue Dec 16 15:32:55 2008.

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None of you remember SIR windows before the cars were underhauled?

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(721292)

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Re: NYT: NYCT using ads that cover windows; many riders concerned

Posted by BMTLines on Tue Dec 16 15:48:10 2008, in response to Re: NYT: NYCT using ads that cover windows; many riders concerned, posted by Hank Eisenstein on Tue Dec 16 15:34:34 2008.

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never rode the SIR

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(721312)

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Re: NYT: NYCT using ads that cover windows; many riders concerned

Posted by Mark S. Feinman on Tue Dec 16 16:59:53 2008, in response to NYT: NYCT using ads that cover windows; many riders concerned, posted by trainsarefun on Tue Dec 16 14:51:08 2008.

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The car equipment people have for a long time sought to use tinted windows in an attempt to cut down on that ’sun soak’ effect; just like tinted windows reduce the warmth of the sun on a passenger vehicle and help keep the car cooler and assist in the A.C. cooling the car more efficiently,” Mr. Fleuranges wrote in an e-mail message.

So, uh, just tint the windows instead of covering them!!!!

This argument doesn't hold water anyway - most of the time the trains are underground with no sunlight beating down on them (yeah, I know the J is mostly outdoors ...)

--Mark

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(721316)

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Re: NYT: NYCT using ads that cover windows; many riders concerned

Posted by Terrapin Station on Tue Dec 16 17:07:54 2008, in response to Re: NYT: NYCT using ads that cover windows; many riders concerned, posted by BrooklynBus on Tue Dec 16 15:22:10 2008.

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No, I don't think that's reasonable. No windows should be covered.

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(721317)

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Re: NYT: NYCT using ads that cover windows; many riders concerned

Posted by Terrapin Station on Tue Dec 16 17:09:07 2008, in response to NYT: NYCT using ads that cover windows; many riders concerned, posted by trainsarefun on Tue Dec 16 14:51:08 2008.

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woo hoo, they linked to me!!

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(721339)

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Re: NYT: NYCT using ads that cover windows; many riders concerned

Posted by Kew Gardens Teleport on Tue Dec 16 18:20:53 2008, in response to NYT: NYCT using ads that cover windows; many riders concerned, posted by trainsarefun on Tue Dec 16 14:51:08 2008.

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and help keep the car cooler and assist in the A.C. cooling the car more efficiently

In DECEMBER?!? Since when has New York been in Australia?

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(721383)

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Re: NYT: NYCT using ads that cover windows; many riders concerned

Posted by RonInBayside on Tue Dec 16 20:29:37 2008, in response to NYT: NYCT using ads that cover windows; many riders concerned, posted by trainsarefun on Tue Dec 16 14:51:08 2008.

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It should work pretty well for the scratchitti.

As to the crime part, what do you do with a wrapped bus? You can't see inside the bus, either. On the trains as they are now, it's hard to notice something going on in a particular subway car unless you're focused right at it.

And the doors are not covered so you can srttill see through those windows.

New York has 8 million people, and 16 million reasons to panic. A letter like that was inevitable.

We'll see what happens. If muggings go up in cars like that, the TA will remove the ads.



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(721400)

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Re: NYT: NYCT using ads that cover windows; many riders concerned

Posted by Spider-Pig on Tue Dec 16 20:48:58 2008, in response to Re: NYT: NYCT using ads that cover windows; many riders concerned, posted by Kew Gardens Teleport on Tue Dec 16 18:20:53 2008.

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Did you not finish reading the article before responding?

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(721401)

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Re: NYT: NYCT using ads that cover windows; many riders concerned

Posted by Spider-Pig on Tue Dec 16 20:51:18 2008, in response to NYT: NYCT using ads that cover windows; many riders concerned, posted by trainsarefun on Tue Dec 16 14:51:08 2008.

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And because you can see out of the windows but not necessarily into the car, a number of people have pointed out the potential security hazards. It seems like a fertile place to get mugged if you are the only one in a subway car late at night. How will the police know to rescue you?

Maybe they should only run trains in tunnels made of glass.

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(721404)

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Re: NYT: NYCT using ads that cover windows; many riders concerned

Posted by RonInBayside on Tue Dec 16 20:53:14 2008, in response to Re: NYT: NYCT using ads that cover windows; many riders concerned, posted by Spider-Pig on Tue Dec 16 20:51:18 2008.

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LOL! Great answer!

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(721472)

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Re: NYT: NYCT using ads that cover windows; many riders concerned

Posted by rtype3995 on Tue Dec 16 23:15:54 2008, in response to Re: NYT: NYCT using ads that cover windows; many riders concerned, posted by RonInBayside on Tue Dec 16 20:53:14 2008.

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They should keep the ads....it is not a big deal, and if it helps in regards of keeping the fare at a reasonable rate or preventing service cuts,then I don't see the big deal....

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(721475)

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Re: NYT: NYCT using ads that cover windows; many riders concerned

Posted by Terrapin Station on Tue Dec 16 23:17:13 2008, in response to Re: NYT: NYCT using ads that cover windows; many riders concerned, posted by rtype3995 on Tue Dec 16 23:15:54 2008.

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nah, I don't think these window ads would bring in significant enough revenue to outweigh the cons.

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(721487)

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Re: NYT: NYCT using ads that cover windows; many riders concerned

Posted by RonInBayside on Tue Dec 16 23:42:26 2008, in response to Re: NYT: NYCT using ads that cover windows; many riders concerned, posted by Terrapin Station on Tue Dec 16 23:17:13 2008.

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You don't know how much they bring in, and you don't know just how big the cons are.



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(721545)

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Re: NYT: NYCT using ads that cover windows; many riders concerned

Posted by Broadway Buffer on Wed Dec 17 01:15:33 2008, in response to Re: NYT: NYCT using ads that cover windows; many riders concerned, posted by rtype3995 on Tue Dec 16 23:15:54 2008.

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They may keep these ads as well as the other types and even expand them, but I don't believe for a second that they're going to be the key to preventing fare-hikes and service cuts. Lies and empty promises are just about all that ever comes out of the MTA. They could put an ad on every i-beam, every train, every window, every turnstile, but you know they're still going to "fall short" of their budget and explain why they need to raise fares and make cuts despite the additional ad revenues.

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(721656)

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Re: NYT: NYCT using ads that cover windows; many riders concerned

Posted by Broadway Lion on Wed Dec 17 10:23:42 2008, in response to Re: NYT: NYCT using ads that cover windows; many riders concerned, posted by RonInBayside on Tue Dec 16 23:42:26 2008.

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Most of the cons are about 200 pounds.

ROAR

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(721660)

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Re: NYT: NYCT using ads that cover windows; many riders concerned

Posted by trainsarefun on Wed Dec 17 10:35:10 2008, in response to NYT: NYCT using ads that cover windows; many riders concerned, posted by trainsarefun on Tue Dec 16 14:51:08 2008.

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My personal feeling is that this defeats the purpose of picture windows that have been NYCT staples for a long time now, and makes it uncertain where a train is, especially for the novice passenger.

Visibility through the ads is very much reduced, which obviously diminishes passenger comfort. It's nice to see scenery on the train, for children to build up dreams as the train rushes by things, whether tunnel walls, or a viaduct on Queens Blvd.

Obviously if MTA were to be making a huge amount of money from this program, that would be a plus, and to be weighed against the aesthetic and comfort serious negatives. But it's my view, at least, that it's ok to whore out all parts of the train, except the windows. For my part, that's where I draw the line.

As for the safety concern, in a car with darkened or defective lighting, especially underground, these ads threaten to re-create the "dark cars" effect that I witnessed during my childhood on NYCT trains. Crime, of all sorts, may not thrive in dark cars, but it's certainly more likely than it is otherwise.

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(721666)

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Re: NYT: NYCT using ads that cover windows; many riders concerned

Posted by dontwalkhand on Wed Dec 17 10:42:23 2008, in response to Re: NYT: NYCT using ads that cover windows; many riders concerned, posted by trainsarefun on Wed Dec 17 10:35:10 2008.

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Thats why there are automated announcements.

As for the ads, great, more places to be marketed towards.

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(721670)

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Re: NYT: NYCT using ads that cover windows; many riders concerned

Posted by shadyelstation on Wed Dec 17 10:52:15 2008, in response to Re: NYT: NYCT using ads that cover windows; many riders concerned, posted by dontwalkhand on Wed Dec 17 10:42:23 2008.

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Thats why there are automated announcements.

Only new-tech trains have automated annoucements; the pilot program is being tested on the (A), a line which still uses old equipment.

As for the ads, great, more places to be marketed towards.

True, but the windows need not be covered. For instance, the ad-wraps occasionally used on the Grand Central Shuttle wrap the trains w/o covering the windows.

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(721675)

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Re: NYT: NYCT using ads that cover windows; many riders concerned

Posted by BMTLines on Wed Dec 17 11:05:56 2008, in response to Re: NYT: NYCT using ads that cover windows; many riders concerned, posted by dontwalkhand on Wed Dec 17 10:42:23 2008.

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Thats why there are automated announcements.

The automated announcements are not in multiple languages. What about people who don't speak English? What about hearing impaired people?

People do like to watch the scenery out the window especially in above ground lines like the 7, and the southern and eastern division BMT. The more this spreads the more complaints MTA is going to get.

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(721676)

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Re: NYT: NYCT using ads that cover windows; many riders concerned

Posted by trainsarefun on Wed Dec 17 11:10:46 2008, in response to Re: NYT: NYCT using ads that cover windows; many riders concerned, posted by BMTLines on Wed Dec 17 11:05:56 2008.

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Windows are not a huge percentage of the total area that can be wrapped with ads, anyway. Our City has parks, in spite of a great desire for developing almost every square inch. Similarly, it's not a large concession to wrap everything except for windows, and it greatly enhances the passenger's experience to have windows with an unobstructed view.

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(721768)

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Re: NYT: NYCT using ads that cover windows; many riders concerned

Posted by Kew Gardens Teleport on Wed Dec 17 14:24:30 2008, in response to Re: NYT: NYCT using ads that cover windows; many riders concerned, posted by Spider-Pig on Tue Dec 16 20:48:58 2008.

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Yes. Mr Fleuranges is an idiot. I was merely highlighting the most hilarious part of his idiocy.

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(721772)

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Re: NYT: NYCT using ads that cover windows; many riders concerned

Posted by R30A on Wed Dec 17 14:29:03 2008, in response to Re: NYT: NYCT using ads that cover windows; many riders concerned, posted by RonInBayside on Tue Dec 16 23:42:26 2008.

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They bring in nothing outside of installation cost, according to the article.

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(721777)

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Re: NYT: NYCT using ads that cover windows; many riders concerned

Posted by RonInBayside on Wed Dec 17 14:44:40 2008, in response to Re: NYT: NYCT using ads that cover windows; many riders concerned, posted by Broadway Lion on Wed Dec 17 10:23:42 2008.

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LOL!

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(721779)

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Re: NYT: NYCT using ads that cover windows; many riders concerned

Posted by Terrapin Station on Wed Dec 17 14:48:21 2008, in response to Re: NYT: NYCT using ads that cover windows; many riders concerned, posted by Kew Gardens Teleport on Wed Dec 17 14:24:30 2008.

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Mr Fleuranges is an idiot.

As you know:

The New York City subway system has been battling this
trend for years, especially after the Sept. 11 attacks, with
dozens of sites devoted to the nation’s largest subway
system, said Paul Fleuranges, spokesman for Metropolitan
Transportation Authority. “It’s a problem,” Fleuranges said.
“They post stuff on their Web sites that we won’t even talk to
reporters about.” While most foamers tend to be “strange but
harmless,” Fleuranges said, extremely sensitive information has
appeared regularly on Web sites. “We’ve tried to [go] after them
but there are some First Amendment rights at issue here,” he
said. “A lot of the information is being gleaned from public
documents, so we have not been very successful in stopping them.”


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(721780)

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Re: NYT: NYCT using ads that cover windows; many riders concerned

Posted by RonInBayside on Wed Dec 17 14:48:39 2008, in response to Re: NYT: NYCT using ads that cover windows; many riders concerned, posted by R30A on Wed Dec 17 14:29:03 2008.

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False. The article doesn't say anything about the revenue. All it says is that Coca cola and an ad agency paid to install the ads.

Being a pilot program, it is possible Coca Cola isn't paying anything directly to the MTA, but again, the article doesn't say. And if the program is spread beyond the pilot stage, that would change.

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(721805)

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Re: NYT: NYCT using ads that cover windows; many riders concerned

Posted by BrooklynBus on Wed Dec 17 15:41:07 2008, in response to Re: NYT: NYCT using ads that cover windows; many riders concerned, posted by trainsarefun on Wed Dec 17 10:35:10 2008.

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When I was a kid I used to love looking down at the trains on the Brighton Line and Franklin Shuttle from street level. I remember how much pleasure it gave me. Today that is impossible since the decorative holes in the concrete have been filled or windscreens have been erected.

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(721813)

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Re: NYT: NYCT using ads that cover windows; many riders concerned

Posted by Kriston Lewis on Wed Dec 17 15:56:56 2008, in response to Re: NYT: NYCT using ads that cover windows; many riders concerned, posted by BMTLines on Wed Dec 17 11:05:56 2008.

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"The automated announcements are not in multiple languages."
Neither are the regular ones.

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(721837)

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Re: NYT: NYCT using ads that cover windows; many riders concerned

Posted by Terrapin Station on Wed Dec 17 16:42:33 2008, in response to Re: NYT: NYCT using ads that cover windows; many riders concerned, posted by Kriston Lewis on Wed Dec 17 15:56:56 2008.

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you both missed his point and got his point, both at the same time, while trying to find fault with his argument.

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(721843)

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Re: NYT: NYCT using ads that cover windows; many riders concerned

Posted by R36 #9346 on Wed Dec 17 16:51:16 2008, in response to Re: NYT: NYCT using ads that cover windows; many riders concerned, posted by Kriston Lewis on Wed Dec 17 15:56:56 2008.

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The standard language NYCT uses to communicate information verbally is English. English is also the standard language used to communicate real-time information in a written or displayed form. It is therefore the responsibility of the rider to learn and understand written and spoken English.

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(721863)

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Re: NYT: NYCT using ads that cover windows; many riders concerned

Posted by brightonr68 on Wed Dec 17 17:18:13 2008, in response to Re: NYT: NYCT using ads that cover windows; many riders concerned, posted by BMTLines on Wed Dec 17 11:05:56 2008.

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"People do like to watch the scenery out the window especially in above ground lines like the 7"
I like to drive BMW's and sit on the warm beach but we can not all have what we want. What is important is the subway train is fairly clean, safe and affordable. Everthing else is icing on the cake. Hell, I would not even mind ads over the PA is it kept the cost of fare down and other stae taxes down

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(721872)

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Re: NYT: NYCT using ads that cover windows; many riders concerned

Posted by Terrapin Station on Wed Dec 17 17:23:57 2008, in response to Re: NYT: NYCT using ads that cover windows; many riders concerned, posted by brightonr68 on Wed Dec 17 17:18:13 2008.

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No, looking out the window is very important. Public transit would not work without it. I believe there have been studies that show this. Logic and common sense also dictate it.

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(721881)

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Re: NYT: NYCT using ads that cover windows; many riders concerned

Posted by Fred G on Wed Dec 17 17:39:27 2008, in response to NYT: NYCT using ads that cover windows; many riders concerned, posted by trainsarefun on Tue Dec 16 14:51:08 2008.

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Man that looks stupid.

your pal,
Fred

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(721989)

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Re: NYT: NYCT using ads that cover windows; many riders concerned

Posted by trainsarefun on Wed Dec 17 22:08:48 2008, in response to Re: NYT: NYCT using ads that cover windows; many riders concerned, posted by Terrapin Station on Wed Dec 17 14:48:21 2008.

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Sigh.

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(722008)

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Re: NYT: NYCT using ads that cover windows; many riders concerned

Posted by trainsarefun on Wed Dec 17 22:30:20 2008, in response to Re: NYT: NYCT using ads that cover windows; many riders concerned, posted by brightonr68 on Wed Dec 17 17:18:13 2008.

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What is important is the subway train is fairly clean, safe and affordable. Everthing else is icing on the cake. Hell, I would not even mind ads over the PA is it kept the cost of fare down and other stae taxes down

How are you leaping to this keeping the cost of the fare down? What is so objectionable about wrapping the entire car, except for the windows? You actually believe that small portion of surface area is going to keep the fare lower? If so, then let's see your computation.

As for ads over the PA, it's a captive audience. It's bad enough that the nanny state messages have to intrude on the commuter's attempt at sound mind.

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