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Re: NYC 1960s street signs

Posted by W.B. on Sun Dec 25 05:14:44 2016, in response to Re: NYC 1960s street signs, posted by B53RICH on Fri Dec 23 15:19:54 2016.

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I'm referring to those particular signs. There is a means to detect what year(s) certain street signs were installed based on what type was used (and their shape), how they were laid out, and so forth. 1969-70 signs with that layout were famous for 'ST', 'AV' etc., set in 3" Highway Gothic D, close to the vest in terms of their justified-top-right positioning. 1965-66 signs, as I've said, used 'AVE' abbreviations in 3" high Highway Gothic C (except on Madison Avenue where the 'AVE' was 2" high), plus use of 5" high type on some intersections (i.e. Broadway, Lexington Avenue) - and one of the last uses of Highway Gothic A, on Riegelmann Boardwalk in Brooklyn, before that super-ultra-condensed variant was struck from the feds' recommendations for type weights (which afterwards ranged only from B to F) on street/road signs, etc.

That white on Queens signs was almost an off-white, reminiscent of what Rosco calls 'TV white' for use on 'white' backdrops for TV scenery. It would appear beige only because of yellowing from the passage of time.

As well, I saw on Flickr a 1965 photo someone took near Broadway and 52nd Street, on the latter street facing east. The 'BROADWAY' sign on the northwest corner, one of the first of the post-1964 signage installed, was only 24" long, as opposed to the 36" length that would come to be associated with that long stretch. Of course 4" high type was used, thus hardly readable.

We must also not forget the black type on off-white background 'FASHION AV' signs installed after 1972 on Seventh Avenue in Manhattan (the only other unique color scheme), and 'RESTAURANT ROW' on 46th Street between 8th and 9th Avenues which, at the point such signs were installed in 1973, had the same color scheme as Brooklyn. In that sense, only Queens' color scheme was never used on any Manhattan street (I think of certain special signs whose color scheme matched the old Bronx').

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